This is well-known fact that despite of India being Agriculture dominating country and where more than 60% people are engaged in Agri sector for there livings , the ground condition of the rural India and farmers are still pathetic and highly unorganised. Despite of all the developments, progress and digitilisation still major part of the rural India being highly exploited in the hands of middle man, agents, Power brokers and so called "Bichauliye". There is yawning gap between farmers and the right market for their produce. At the time of harvesting season prices of the crops goes on bottom and middle people they play with farmers needs and sentiments and take their crops on throwaway price. Since farmer doesn’t have the holding capacity so he is compelled to sell the crops on any price available in the exchange of ready money. Most of the time he doesn’t even get his agreed money also the middle man vanish taking his crops and comes back on next season with same duping intentions. Agron being closely associated with rural India realized this plight of the farmers and extended the hands to the procurement right from the farmer giving their legitimate price and helping the farmers of the India.